Quitting Carbon
Overview of Quitting Carbon
Mission and Content Focus
Quitting Carbon seeks to chronicle humanity's obligation to shift towards sustainable energy sources. The newsletter promises to deliver content that includes:
- Field reports from California and beyond
- Q&As with researchers, policymakers, and business leaders
- Analyses of legislation and policy developments in key regions like Sacramento and Washington, D.C.
Gerdes plans to publish content once or twice weekly, ensuring that subscribers receive timely insights into significant developments in the energy sector. The topics covered will range from offshore wind projects to decarbonizing buildings and creating renewable energy microgrids in vulnerable areas.
Background of the Author
Justin Gerdes has a robust background in environmental journalism, having reported for notable outlets such as Yale Environment 360 and Greentech Media. His experiences include working with the Copenhagen Climate Council during the COP15 UN climate negotiations and leading editorial efforts at Energy Monitor. His journey through various media landscapes has shaped his understanding of the challenges facing climate journalism today, particularly in securing stable employment for journalists amid ongoing industry changes.
Rationale for Launching the Newsletter
Gerdes launched Quitting Carbon as a response to both personal and professional motivations. He recognizes a growing demand for actionable stories about successful transitions away from fossil fuels, especially given recent political shifts in the U.S. He aims to provide a platform where readers can find unique perspectives on clean energy initiatives—something he felt was lacking in his previous roles at larger media organizations.
Expectations from Subscribers
Gerdes acknowledges the challenge of gaining subscriptions in an already saturated market of newsletters. However, he emphasizes that Quitting Carbon will deliver high-quality reporting that is both informative and engaging. His commitment is to ensure subscribers receive valuable insights that they cannot find elsewhere.
Conclusion
Quitting Carbon stands out as a dedicated effort to inform and engage readers about the ongoing energy transition. With its focus on quality journalism and a commitment to covering essential developments in clean energy, it aims to be a crucial resource for those interested in understanding how society can effectively navigate away from fossil fuel dependency.
